Watersound’s NoFlo campaign introduced Northwest Florida to New Yorkers as the city’s next “hottest neighborhood.” Built around a new nonstop flight to the region, the campaign used locally relevant messaging across out-of-home, editorial, digital, and destination touchpoints to generate awareness and reframe Watersound as an accessible coastal escape.
Context
As production designer, I translated the campaign concepts across digital and print out-of-home placements, including layout versioning, motion design and animation. I also designed and animated HTML5 display units, prepared final print-ready files, managed asset delivery, and completed QA across every format to ensure accuracy, brand consistency, and compliance with media and production specifications.
Details
Time Frame:
2025
Role:
Production Designer
Involvement:
Layouts, Versioning, Animation & QA
NYC OOH Print & Digital
Digital Display
