Following Visit Lauderdale’s brand refresh, “Never Lose Your Splash,” we developed print and digital production assets that brought the new identity to life across campaign touchpoints. Each piece was built to maintain brand consistency while capturing the energy, color, and personality of the destination.
Context
This brand refresh for Visit Lauderdale brought the “Never Lose Your Splash” platform to life across print, digital, and out-of-home placements. I supported concept versioning across multiple formats and specifications, prepared and delivered final assets for each channel, and maintained strict QA standards for brand consistency, file accuracy, sizing, color, and production readiness.
Details
Time Frame:
2026
Role:
Creative Production Manager & Designer
Involvement:
Layouts, Versioning, Oversight & QA
Digital OOH
Print Campaign
Digital Campaign
