The Inspiration Campaign for Visit The USA set out to reignite local and global curiosity by showcasing the vast, varied, and vibrant destinations that make up the American experience. Through creative pairing two distinct U.S. locations in each execution, this campaign invited travelers—domestic and international alike—to imagine their next adventure.
Context
Tasked with expanding the appeal of U.S. travel both at home and abroad, the Inspiration Campaign was a strategic initiative under Brand USA.
The creative leaned into highlighting unexpected combinations of destinations—like the rush of New York City paired rugged Florida adventures to show the diversity of experiences across the country.
Global Campaign spanning 9 advertising markets and 8 different languages. 200+ total assets created for print and digital.
Details
Time Frame:
2025
Role:
Production Designer
Involvement:
Versioning, Animation
Campaign Highlight Reel
Print Campaign
Digital Campaign
