“Welcome To” Summer

Print and digital production for Visit Lauderdale’s summer campaign brought to life the region’s dual appeal as a coastal escape and a sports destination. From bold, welcoming headlines to vibrant imagery, each execution celebrated Greater Fort Lauderdale as a place where every kind of traveler can feel at home—whether relaxing by the water or competing under the sun.

Context

This summer campaign for Visit Lauderdale promoted the area as both a vibrant sports destination and a laid-back coastal getaway. 

Alongside assisting in executing production across print and digital formats, I supported a junior designer throughout the process—providing guidance on file setup, brand consistency, and efficient delivery for a polished, on-brand rollout.

Details
Time Frame:

2025

Role:

Production Designer

Involvement:

Versioning, Print & Digital HTML5 Animation

Print Campaign

Vl print 1
Vl print 2

Digital Campaign

Vl banners 1
Vl banners 2